Mobile simulator developers disregard the strict rules of gambling regulators. To keep users inside the app, they artificially set the return percentage of virtual slots at 110–120%. Players constantly win, hit billion-dollar "jackpots," and become accustomed to the false sense of ease. Removing the barrier to the value of money: Regularly purchasing chips with real money creates a habit in the user of paying for the actual process of spinning the reels. Meanwhile, their brain is under the illusion that they are "just playing a mobile game" and are in complete control.